Whenever a new trending topic emerges, short-video platforms are instantly flooded with hundreds of thousands of videos featuring nearly identical content. Original works are often buried within seconds, new creators struggle to gain initial visibility, while viewers experience constant “déjà vu”. Real interaction and meaningful communication are gradually being diluted by the overwhelming flow of traffic.
The self-developed short-video platform “Zoka”, launched by ZOKA Network Technology Co., Ltd., has officially debuted in Vietnam. The platform prioritizes original creative content and precise distribution as its core mechanisms, aiming to build a content ecosystem that fosters mutual interaction between creators and audiences. At the same time, Zoka addresses long-standing issues in the short-video industry, including content homogenization, unequal traffic distribution and superficial engagement.
1. Industry Context & Current Landscape
According to the “Vietnam Digital Report 2025” released by the Ministry of Information & Communications and Data Reportal, as of early 2025, Vietnam has more than 79 million Internet users, including over 76 million active social-media users. More than 93% of Internet users watch online videos weekly, yet experts note that the proportion of truly original content remains low and needs improvement.
Current short-video platforms face several key challenges:
– Severe content duplication: Once a topic goes viral, copied and mimicked videos spread rapidly, reducing content diversity.
– Unequal traffic distribution: New creators lack access to early exposure; many high-quality original works are buried in the content sea.
– Lack of meaningful interaction: Fan-creator communication is mostly limited to likes and short comments, offering little depth or community connection.
2. Zoka’s Positioning & Objectives
A representative of ZOKA Network Technology Co., Ltd. stated that from its earliest development phase, Zoka embraced the vision of “helping creators and audiences find each other through mutual interaction.” The platform aims to innovate short-video distribution mechanisms and reshape community-based content operations.
Zoka’s core development directions include:
- Prioritizing Original Content
Encouraging unique creative styles and limiting copied content.
- Precise Content Distribution
Multi-dimensional data analysis based on viewing habits, interaction history and interest tags ensures videos reach the right audiences, maximizing content-audience relevance.
- High-Quality Interaction Incentives
Meaningful engagement such as long comments, sharing and creative remixes increase a video’s ranking weight, promoting active creator-viewer exchange.
At the launch event, Zoka’s spokesperson emphasized:
“Short videos should not merely be a traffic competition — they should be a place where creators and audiences truly meet. Every work deserves respect.”
3. Seed CreatorsProgram
To support emerging creators in rapidly building audience bases, Zoka has launched the “Seed Creators Program”, targeting video-makers in dance, music, short films, street art and more. Benefits include:
– Guided exposure and traffic support
– Exclusive creative tools and resource packages
– Performance analytics and operational mentoring
A short-film creator who took part in the pilot shared: “My first uploaded video instantly reached the right viewers and received thousands of meaningful comments. The platform isn’t forcing me to chase traffic — it’s helping me find my audience.”
4. Technology & Innovative Features
Zoka’s recommendation system applies multi-dimensional AI models combining interest tags, behavioral interaction patterns and content attributes to optimize distribution efficiency. Other key features include:
– Original content recognition & copyright protection: Automatically detects highly similar content to reduce copying and infringement.
– Creative production tools: AI editing tools, sound-effect libraries and templates for convenient content production.
– Diverse monetization channels (in development): Beyond virtual-gift interactions, new options such as brand partnerships and fan subscriptions are in progress, supporting sustainable creator income.
5. Community Building & Offline Activities
Zoka aims to become a hybrid online-offline creative community. Quarterly Creator Party events will bring top creators and fans together for live performances, creative workshops and interactive experiences, strengthening relationships and community engagement.
A beta-user noted: “I don’t just love the videos — I love the people who create them. Zoka makes the connection more than just a like button.”
6. Industry Impact & Future Direction
Experts believe Zoka’s approach to content distribution and community building could create new development pathways for the short-video industry. By prioritizing originality, precise recommendations and deep interaction, the platform promises to improve the ecosystem for creators and enhance the viewer experience.
Over the next two years, Zoka plans expansion across Southeast Asia. The platform will collaborate with cultural organizations, music labels and creative teams globally to support more original work across film, music and arts. Zoka is also exploring the potential of blockchain and new technologies in content protection and distribution to create a more secure and sustainable environment for creators.
Zoka envisions a short-video ecosystem where every creator can find their audience, and every viewer can discover content worth stopping for.