TAIPEI, TW, Jan 12, 2026 - (ACN Newswire via SeaPRwire.com) - OBI Pharma (4174.TWO) announced that it has entered into a commercial license agreement with TegMine Therapeutics, Inc. (TegMine), a San Francisco-based biopharma focused on developing antibodies targeting cancer-associated glycans and glycoproteins, for a glycan-targeting ADC.Under the terms of the agreement, OBI is eligible to receive an upfront payment as well as development and commercial milestones. Following product launch, OBI will also receive royalties based on a tiered percentage of annual net sales. While the detailed financial terms are not disclosed in accordance with the confidentiality provisions, the overall deal economics are broadly comparable to those of recent similar licensing transactions in the market.TegMine will obtain the exclusive global rights to develop and commercialize the ADC under the license agreement. This international licensing collaboration reflects the potential value of products generated using OBI's Obrion™ ADC technologies.The licensed ADC candidate is derived from a high-affinity anti-glycan antibody provided by TegMine and was developed into an ADC by OBI using the Obrion™ ADC technology family, including the GlycOBI® glycan-conjugation technology, the dual-function enzymatic EndoSymeOBI®, and the highly hydrophilic linker HYPrOBI®. The ADC candidate generated with this proprietary site-specific glycan conjugation is homogeneous and scalable for manufacturing.Heidi Wang, Ph.D. Chief Executive Officer of OBI Pharma, said, "This strategic collaboration leverages the complementary strengths of both organizations. It not only supports the advancement of OBI's ADC product development but also expands opportunities for strategic partnerships using our innovative ADC technologies such as GlycOBI®. We look forward to working closely with TegMine to further develop this novel ADC that may benefit patients with urgent medical needs.""The transition from our successful Master Services Agreement to this global license agreement is a major milestone for TegMine," said Jeff Bernstein, Ph.D., Chief Executive Officer of TegMine Therapeutics. "By combining OBI's site-specific GlycOBI® conjugation with our proprietary antibodies discovered via the TegMiner™ platform, we have generated an ADC with exceptional tumor specificity. This TegMine program demonstrates the power of targeting cancer-specific glycan signatures to deliver potent payloads while sparing healthy tissue. We are excited to advance this program rapidly into the clinic."About GlycOBI®OBI has developed a unique glycan-based ADC technology (GlycOBI®), designed in a Plug and Play format that is compatible with any antibodies, linkers, and payloads, and supports various drug-antibody ratios (DAR). Powered by OBI's proprietary dual-function enzymatic technology EndoSymeOBI® and its hydrophilic linker technology HYPrOBI®, GlycOBI®, a core component of OBI's Obrion™ ADC technology family, enables the generation of site-specific and homogeneous ADCs with an efficient and scalable process under GMP conditions.During the conjugation process, GlycOBI® avoids disrupting the antibody structure and ensures that the resulting ADC retains biophysical characteristics comparable to the native antibody. In addition, OBI's linker technology improves payload conjugation efficiency and reduces the propensity for aggregation or degradation, further supporting a stable and well-controlled ADC manufacturing process. GlycOBI® has overcome limitations commonly associated with traditional ADC approaches and has demonstrated improved antitumor activity and stability in various in vivo studies.About OBI PharmaOBI Pharma is a clinical-stage global oncology company established in 2002 and headquartered in Taiwan. Together with its subsidiary OBI Pharma USA, Inc., the company is dedicated to developing innovative cancer therapeutics to provide new treatment options for patients with urgent medical needs.OBI's research efforts center on novel antibody-drug conjugates (ADC). Through its patented next-generation conjugation technology platform, Obrion™, OBI has established diverse ADC design modalities. The platform integrates proprietary conjugation and linker technologies, including GlycOBI®, GlycOBI DUO®, EndoSymeOBI®, HYPrOBI®, and the novel cysteine-conjugation technology ThiOBI®, to advance next-generation ADC solutions. OBI has developed a next-generation suite of ADC programs. These include monospecific ADCs such as OBI-902 (TROP2) and OBI-904 (Nectin-4); a bispecific single-payload ADC, OBI-201 (HER2 x TROP2); and a bispecific dual-payload ADC, OBI-221 (cMET x HER3). In addition to its ADC programs, OBI's assets include OBI-3424, a first-in-class AKR1C3-targeted small-molecule prodrug that selectively releases a potent DNA-alkylating agent in the presence of the aldo-keto reductase 1C3 enzyme, which is highly expressed in certain tumors. Additional information can be found at www.obipharma.com.GlycOBI®, EndoSymeOBI®, ThiOBI®, HYPrOBI®, and GlycOBI DUO® are registered trademarks of OBI. Obrion™ is a trademark under registration.About TegMine TherapeuticsTegMine is redefining precision oncology by targeting highly expressed glycans and glycoproteins that drive cancer aggressiveness and immune evasion. Our mission is to eradicate cancer by identifying unique tumor antigens that are consistently prevalent across the tumor while being largely absent from healthy tissues. The company's proprietary TegMiner™ platform utilizes glyco-engineered cell lines and advanced mass spectrometry to identify previously inaccessible, cancer-specific glycan epitopes. This discovery engine is designed to generate high-specificity antibodies that deliver maximum therapeutic impact across numerous treatment modalities, including antibody-drug conjugates (ADCs) and other next-generation antibody formats. For more information, please visit www.tegminetx.com.Forward-Looking StatementsStatements included in this press release that are not a description of historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, but are not limited to, statements about future clinical trials, results and the timing of such trials and results. Such risk factors are identified and discussed from time to time in OBI Pharma's reports and presentations, including OBI Pharma's filings with the Taiwan Securities and Futures Bureau.COMPANY CONTACT:Kevin Poulos, Chief Business OfficerOBI Pharma USA, Inc.+1 (619) 537 7698, ext. 102kpoulos@obipharma.comJeff Bernstein, Chief Executive OfficerTegMine Therapeutics, Inc.jeff@tegminetx.comSOURCE: OBI Pharma USA, Inc. Copyright 2026 ACN Newswire via SeaPRwire.com. All rights reserved. www.acnnewswire.com

SBX Product Line Will Feature First-Ever AI-Powered Blockchain-Based Age-Gating System for Vape ProductsIKE's patented biometric BLE Bluetooth chip and blockchain-based app will enable Charlie's to ensure that underage individuals will not be able to activate or utilize the Company's age-gated products.The IKE Licensing Agreement provides CHUC with a first mover advantage in youth access prevention (one of the FDA's top priorities) and a three-year exclusivity period for age-gated nicotine analogue products.Charlie's will test market the IKE age-gating system this spring with the Company's popular SBX nicotine analogue product line; simultaneously, Charlie's intends to incorporate the revolutionary technology into its PACHA branded Electronic Nicotine Delivery Systems (ENDS).COSTA MESA, CA, Jan 12, 2026 - (ACN Newswire via SeaPRwire.com) - Charlie's Holdings, Inc. (OTCQB:CHUC) ("Charlie's" or the "Company"), an industry leader in the premium vapor products space, today reported that the Company has signed a definitive licensing agreement with IKE Tech LLC ("IKE") to commercialize the first-ever AI-powered blockchain-based age-gating system for vape products in the United States.E-cigarettes and related vapor products are widely recognized as lower risk alternatives to combustible cigarettes. Accordingly, over the last 15 years, e-cigarette usage in the United States has grown significantly while combustible cigarette smoking rates have dropped. Public health advocates are pleased by this development.80-90% of adult consumers prefer flavored vapor productsBoth the e-cigarette industry and public health officials have come to recognize that 80-90% of adult consumers prefer flavored vapor products over tobacco, menthol, or "clear" flavors and understand that most adult cigarette smokers will continue using traditional combustible products if flavored vapor products are not available. However, operating on the assumption that flavored vapor products can be highly attractive to youth - and that the priority for public health must be the prevention of nicotine usage by underage consumers - to date, the FDA has not authorized for sale in the United States a single flavored vapor product.California, Massachusetts, parts of New York State, and many other regions across the country have also imposed significant restrictions or outright bans on flavored ENDS products. These bans have led to an explosion of illicit foreign products, confusion among retailers, and, most unfortunately, to the elimination of legal flavored products as an option for many adult cigarette smokers who would prefer to switch to far less harmful (flavored) vapes.In this environment, it is apparent that the only way to provide adult smokers with the flavored vapor products that they desire over far more harmful combustible cigarettes, is to "age-gate" flavored vapor products in such a way as to eliminate the possibility that underage consumers can activate or utilize the devices.Numerous companies in the vapor products industry have spent years and millions of dollars on the development of age-gating systems. Most of these systems, however, do not feature "continuous age-gating" (and may, therefore, result in a scenario where the ineffectively age-gated product is purchased by an adult consumer and subsequently used by an underage individual), or the age-gating mechanism is so complex and cumbersome that it renders the device commercially infeasible. Further, to date, no age-gated vapor product has received FDA authorization to be sold in the US market.Continuous age-gating is the only effective means of preventing youth usageCharlie's age-gated SBX Disposable vape - utilizing IKE's patented technology - prevents underage consumers from activating or utilizing the device using BLE-enabled chips and biometric authentication to control the device continuously and in real-time.In a multi-center Human Factors Validation Study designed to evaluate (i) effectiveness in preventing underage access to the ENDS products, (ii) usability, and (iii) safety, results showed:100% of users successfully completed age verification0% of underage users were able to activate a device100% of devices deactivated after a period of inactivity or loss of Bluetooth signal91% rated the app "Extremely Easy" or "Very Easy" to useErrors occurred in only 1% of task attemptsThe results of the Human Factors Validation Study confirm that the IKE age-gating system effectively prevents underage access and provides a highly user-friendly experience for adults. Full findings from the study will be published on clinicaltrials.gov, and the Abstract can be found on https://www.iketech.com/clinical-trials/protocolsCharlie's will test market the IKE age-gating system this spring with a special line of the Company's popular SBX nicotine analogue product; simultaneously, Charlie's intends to incorporate the revolutionary technology into its PACHA branded Electronic Nicotine Delivery Systems (ENDS)."There is a large un-met need for technologies that can satisfy or accommodate concerns the FDA has related to youth access... which means there is a multi-BILLION market opportunity for flavored vapes that are inoperable for underage individuals," explained Henry Sicignano, Charlie's President. "We believe Charlie's could become the first Company to demonstrate to the FDA that age-gated flavored vape products are indeed ‘appropriate for the protection of public health.' Such a success would not only be game changing for Charlie's, but also transformational for the entire industry."John Patterson, President of IKE Tech explained, "IKE is establishing the blueprint for responsible vaping globally. Our agreement with Charlie's represents an industry first in deploying proprietary technologies that protect public health, enable regulatory compliance, and drive sustainable industry growth. We chose to partner with Charlie's because Charlie's non-nicotine SBX product line enables immediate deployment of age-gated technology to the US market, ahead of standard PMTA timelines. This partnership is proof that the industry can bring manufacturers, regulators, and innovators together to protect youth, secure the supply chain, and ensure responsible access for adults.""We believe age-gating is both a responsible business practice as well as a significant competitive advantage for Charlie's," commented Ryan Stump, Charlie's Chief Operating Officer. "By voluntarily age-gating a product that does not require FDA approval, Charlie's will demonstrate to public health officials - and to compliance-minded national convenience store chains - that the Company is absolutely committed to regulatory compliance and youth access prevention."About Charlie's Holdings, Inc.Charlie's Holdings, Inc. (OTCQB:CHUC) is an industry leader in the premium vapor products space. The Company's products are sold around the world to select distributors, specialty retailers, and third-party online resellers through subsidiary company Charlie's Chalk Dust, LLC has developed an extensive portfolio of brand styles, flavor profiles, and innovative product formats.For additional information, please visit Charlie's corporate website at: Chuc.com and the Company's branded online websites: sbxvape.com, CharliesChalkDust.com, enjoypachamama.com, and Pacha.co.About IKE Tech LLCIKE Tech LLC is a joint venture comprised of Ispire Technology Inc., Touch Point Worldwide Inc. d/b/a Berify, and Chemular Inc. IKE is dedicated to advancing next-generation Identity and Age Verification (IAV) systems for ENDS devices. Its patented BLE System-on-a-Chip allows manufacturers to embed customizable, interoperable access controls into vapor devices -ensuring authorized adult use and preventing youth access through real-time mobile and biometric authentication.Safe Harbor StatementThis press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to statements regarding the Company's overall business, existing and anticipated markets and expectations regarding future sales and expenses. Words such as "expect," "anticipate," "should," "believe," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "could," "intend," variations of these terms or the negative of these terms, and similar expressions, are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond the Company's control. The Company's actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: the Company's ongoing ability to quote its shares on the OTCQB; whether the Company will meet the requirements to up-list to a national securities exchange in the future; the Company's ability to successfully increase sales and enter new markets; whether the Company's PMTA's for its nicotine-containing products will be authorized by the FDA, and the FDA's decisions with respect to the Company's future PMTA's for nicotine products; the Company's ability to manufacture and produce products for its customers; the Company's ability to formulate new products; the acceptance of existing and future products; the complexity, expense and time associated with compliance with government rules and regulations affecting nicotine, synthetic nicotine, products containing nicotine substitutes, and products containing cannabidiol; litigation risks from the use of the Company's products; risks of government regulations; the impact of competitive products; and the Company's ability to maintain and enhance its brands, as well as other risk factors included in the Company's most recent quarterly report on Form 10-Q, annual report on Form 10-K, and other SEC filings. These forward-looking statements are made as of the date of this press release and are based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Except as required by law, the Company undertakes no duty or obligation to update any forward-looking statements contained in this release as a result of new information, future events or changes in its expectations.Investors Contact:IR@charliesholdings.comPhone: 949-570-0691SOURCE: Charlie's Holdings, Inc. Copyright 2026 ACN Newswire via SeaPRwire.com. All rights reserved. www.acnnewswire.com

HONG KONG, January 12, 2026 - (ACN Newswire via SeaPRwire.com) – Kicking off a brand-new year, the 52nd HKTDC Hong Kong Toys & Games Fair, 17th HKTDC Hong Kong Baby Products Fair and 24th Hong Kong International Stationery & School Supplies Fair, jointly organised by the Hong Kong Trade Development Council (HKTDC) and Messe Frankfurt (HK) Ltd, opened today at the Hong Kong Convention and Exhibition Centre, running over four consecutive days. Highly international in scope, the three fairs are bringing together exhibitors and buyers from around the world, creating networking and business opportunities and helping to foster cross-regional trade cooperation.The Joint Opening Ceremony for the Toys & Games Fair and Baby Products Fair was held this morning, officiated by Hong Kong Special Administrative Region (HKSAR) Government Under Secretary for Commerce and Economic Development Dr Bernard Chan, HKTDC Executive Director Sophia Chong and HKTDC Toys Advisory Committee Chairman Bryant Chan.Jenny Koo, HKTDC Deputy Executive Director, said: “The three fairs, themed ‘New Play for All’, cover three key areas: play, growth and creativity. As Asia’s flagship trade event of its kind, the Toys & Games Fair is tapping into the immense potential of the pop toy and collectibles market. This year, we have launched the new ‘Pop & Play’ pavilion. Open to both trade buyers and the public, the pavilion offers enhanced cross-sector business opportunities, facilitating collaboration and enabling interaction with fans and collectors of designer toys."Ms Koo added: “The three fairs have attracted more than 2,600 exhibitors from 37 countries and regions, including new participants from Bangladesh, New Zealand and Norway, alongside returning exhibitors from Hong Kong, the Chinese Mainland, Asia-Pacific including ASEAN, the Middle East, South Africa, Europe and the United States, presenting a truly international lineup. The HKTDC has organised over 200 buyer missions from more than 40 countries and regions to attend and source products at the fairs. In addition to traditional distributors and importers, we have also invited major e-commerce platforms, importers, department stores, specialty retailers, retail chains and sourcing offices, creating new cross-regional and cross-sector opportunities for the industry."Three fairs reveal multiple product trendsSeveral product trends are emerging from this year's exhibitors, pointing the way forward for the industry to gain a first-mover advantage. These trends include:Pop culture and collectibles toys: The “kidult” and toy collecting markets continue to grow in popularity, injecting strong growth momentum into the toy industry. The “Pop & Play” pavilion brings together some 150 famous local and international IPs – including top names such as B.Duck, CardFun, CR7® LIFE, Hot Toys, LAURA, Moshow Toys, Play Bonito®, Room One, threezero, TUTU MOKEY and more. Some IPs will launch fair premieres and global limited-edition collectibles, including MOMOLAND's debut dolls (Booth: CH-F16); TUTU MOKEY collectible figurines and art sculptures limited to 100 and 88 pieces globally (Booth: CH-F05); CM Concepts Limited's Mazinger Z Playing Cards, limited to 1,500 sets worldwide (Booth: CH-G06); and Dongguan Manbo Brand Management Co., Ltd's Father Joka doll, limited to 100 pieces (Booth: CH-A16).In addition, the Kidult World in Hall 3E will showcase toys catering to adults, including the popular NARUTO Collectible Metal Keychain (Booth: 3E-E13); the officially licensed Transformers Generation One: AMK MINI Series Model Kit (WAVE 3) (Booth: 3E-C02); and a premium jigsaw puzzle from Poland (Booth: 3E-C13).Happy Ageing products in demand: With ageing populations becoming a global reality, toys and games designed specifically for seniors or intergenerational family fun have become a rapidly growing product category. The new Happy Ageing label is being introduced at this year’s Toys & Games Fair to help buyers identify toys and related products for seniors. More than 40 exhibitors will adopt the label and showcase relevant products, including colour-sorting exercises designed by a Hong Kong exhibitor that train muscles in the thumb, index and middle fingers using clips (Booth: 1CON-015); a companion plush toy that alleviates loneliness and soothes emotions for seniors (Booth: 1D-C38); and the DIY Flip Monster from Taiwan (Booth: 1D-C13).Sustainable products stimulate demand: In recent years, more parents have opted for eco-friendly toys to reduce their environmental impact, reflecting the trend for sustainable consumption. In addition to the Green Toys zone at the Toys & Games Fair, both the toys and stationery events employ the Green Solutions label for identification, with more than 400 exhibitors displaying the green leaf logo this year – an increase of approximately 10% compared to 2025.In the Green Toys zone, one exhibitor presents the Beach Life OBP Material Beach Funnel Set crafted from ocean bound plastic (OBP), transforming plastic waste that might otherwise pollute the oceans into delightful and engaging toys, while simultaneously sparking children's boundless creativity and hands-on skills on the beach (Booth: 1C-D02). At the Baby Products Fair, an exhibitor is showcasing baby push walker toys, certified under the FSC and Global Recycling Standard (GRS) and reflecting eco-friendly, sustainable and responsible production practices aligned with forest conservation goals (Booth: 3F-G26).Learning and play combined: Many parents favour products that enhance their children's cognitive, social, intellectual and aesthetic development, enabling learning through play. This trend has driven demand for educational and intellectually stimulating products. At the Toys & Games Fair, a Hong Kong exhibitor is showcasing Canadarm toys (Booth: 1E-C35) that allow children to assemble and operate robotic arms, fostering an interest in machinery while developing grip strength and hand-eye coordination. Another exhibitor is presenting its 2-in-1 Digital Microscope & Telescope, integrating STEM (science, technology, engineering and mathematics) natural sciences into toys (Booth: 1E-A02).Korean film/TV-related products become a new focus: Blending music, action and fashion, the popular animated film KPop Demon Hunters has garnered significant attention. The character Derpy is particularly well-known, with its squishy catering to the growing fanbase for KPop characters (Booth: 1E-B16). The exhibitor also features a replica of the Gonggi Tossing Game featured in Season 2 of Squid Game, bringing to life one of Korea's most iconic childhood games while allowing fans to relive the thrill of the series.Pinkfong, the Korean brand beloved by children for its Baby Shark videos and toys,    makes its debut appearance with the Pinkfong Baby Shark Alphabet Learning Bus, a best-selling early-learning toy that helps preschoolers explore letters and vocabulary (Booth: 1CON-044).Interactive activities and IP development opportunities at “Pop & Play”The inaugural “Pop & Play” pavilion not only showcases trendy toys from around 150 popular IPs but also features a series of interactive elements – including photo opportunities, creative exchanges and autograph sessions – allowing buyers and the public to fully experience the pop toy culture. Activities commenced today with artist Joey Thye sharing her journey from an IP enthusiast and investor to an IP creator during the “IP Walkthrough with Joey Thye” event. Renowned artists and designers will share their creative insights and artistic visions through seminars and autograph sessions, including b.wing, founder of la b.wing Galerie Ltd; Kenny Wong, creator of the iconic Molly and founder of Brothersfree; Steven Choi, founder of Zu and Pi; and Winson Ma, founder and creative director of Winson Classic Creation. On 14 January (Wednesday), in the key thematic seminar titled “Explosive Growth of IP Economy: from Local Success to Global Reach”, Maxim Wang, Head of Toys Category, Alibaba 1688 and Leung Man Lai Lily, CEO and Co-Founder, Nikopicto Limited, will delve into the enormous business opportunities and future trends presented by the collectible toy industry.Mascots Ah Pop and Ah Play will make appearances in the “Pop & Play” pavilion for interactive photo opportunities with visitors. In addition, Hot Toys will showcase eye-catching giant statues including Marvel's Iron Man, Disney's Stitch and Star Wars' Grogu COSBI. threezero will display the giant statue of ROBO-DOU Evangelion 13 from “Evangelion: New Theatrical Edition”, while Asia Partners will exhibit a rare Cristiano Ronaldo autographed jersey and Semk Global Marketing Limited will present its inflatable and fibreglass B.Duck installations.This year’s Toys & Games Fair continues to feature group pavilions from the Chinese Mainland, Taiwan and Korea, as well as the World of Toys Pavilion, featuring selected European exhibitors. The popular Smart-Tech Toys and Games from last year will present toys with smart and AI functions, such as a smart remote-controlled transforming ball operated via smartphone (Booth: 1C-F02) and artificial intelligence (AI) cat dolls (Booth: 1D-A36).Two zones expand at the Baby Products FairAt the Baby Products Fair, the World of Strollers and Gear and ODM Strollers and Gear zones are together hosting approximately 230 exhibitors, with an increase in both exhibitor numbers and fair area compared to last year. The Selection of Europe Pavilion is returning in 2026 together with the Korean and Hong Kong Children, Babies, Maternity Industries Association pavilions.Both the Toys & Games Fair and Baby Products Fair continue to feature the popular Brand Name Gallery, bringing together over 380 well-known brands from around the globe and allowing buyers to source the latest designs and high-quality products from a variety of manufacturers. These include educational toys from Eastcolight at the Toys Fair (Booth: 1E-A02), the Fetchin' Fun Pet Splash Pad (Booth: 1D-B02) and the Claw Crane based on the classic Pac-Man game (Booth: 1E-B20). Meanwhile, the Baby Products Fair features items such as a minimalist, safe pushchair with freely combinable accessories (Booth: 3G-A03).Stationery & School Supplies Fair welcomes New Zealand exhibitor for the first timeJointly organised by the HKTDC and Messe Frankfurt (HK) Ltd, the Hong Kong International Stationery & School Supplies Fair welcomes exhibitors from New Zealand for the first time, showcasing a range of optical magnifiers.  The fair features numerous premium stationery brands, including AP, ChungHwa, Marshmallow, Mirage, Sayyed, SUPERDOTS, TATOU and Toursun offering buyers the latest creative art supplies and stationery gifts.Asia Toys & Games Forum opens tomorrow, revealing global strategic developmentThemed “Empowering the Toy Industry for Global Success”, this year’s Asia Toys & Games Forum has invited international experts to discuss the latest industry updates and developments. It will include sharing on the toys and games market outlook and opportunities by Loo Wee Teck, Global Insights Manager, Toys and Games, Euromonitor International; global IP ecosystem and merchandise strategies by Alex Lin, Vice President and General Manager, Disney Consumer Products, Greater China and Korea, The Walt Disney Company; unlocking product certification for global market access by Phoebe Lee, Global Head – Toys & Juvenile Products, SGS Hong Kong Limited; and exploring the design and business landscape of the seniors toy market in Asia by Yukai Engineering Inc., recipient of multiple international product design awards, and Ageing Asia. Other seminars will cover important topics such as toy safety regulations and regulatory developments, marketing strategies incorporating AI and robotics, and trends in modern childcare and infant products.The three exhibitions offer buyers a unique one-stop sourcing solution, creating more cross-industry business opportunities. Under the EXHIBITION+ model, the fairs combine access to the physical exhibition with the Click2Match smart-matching platform, which enables online business meetings. The online exhibition will be accessible from 5 to 22 January 2026, helping to create more business opportunities for participating companies. Buyers can also scan QR codes at exhibitor booths and display showcases using the Scan2Match function to bookmark their favourite exhibitors, browse product information and engage with exhibitors during and after the fair, helping to build more business connections.Photo download: https://bit.ly/49yRDV6The Hong Kong Toys & Games Fair, Hong Kong Baby Products Fair and Hong Kong International Stationery & School Supplies Fair opened today. The four-day fairs run concurrently from 12 to 15 January at the Hong Kong Convention and Exhibition Centre, bringing together more than 2,600 global exhibitors from 37 countries and regions. The events showcase a high level of internationalisation and help to foster cross-regional business cooperationOfficiating at today’s Joint Opening Ceremony for the Toys & Games Fair and Baby Products Fair are HKTDC Toys Advisory Committee Chairman Bryant Chan (second left), Hong Kong SAR Government Under Secretary for Commerce and Economic Development Dr Bernard Chan (centre), and HKTDC Executive Director Sophia Chong (second right)The “Pop & Play” pavilion debuts at this year’s Toys & Games Fair, featuring around 150 popular international and local IPs. The pavilion is open to industry participants and the wider toy-loving public, providing an ideal platform for business collaboration while fostering interaction between the industry, toy collectors and fansHKSAR Government Under Secretary for Commerce and Economic Development Dr Bernard Chan visited exhibits at the “Pop & Play” pavilion, including a Cristiano Ronaldo autographed jerseyMascots Ah Pop and Ah Play made appearances in the “Pop & Play” pavilion, providing interactive photo opportunities with visitorsThe “Pop & Play” pavilion features multiple photo opportunities, including eye-catching giant statues of Marvel's Iron Man, Disney's Stitch and Star Wars' Grogu COSBI from Hot Toys, a giant statue of ROBO-DOU Evangelion 13 from “Evangelion: New Theatrical Edition”, a rare Cristiano Ronaldo autographed jersey and inflatable and fibreglass B.Duck installationsThis year’s Toys & Games Fair has an impressive pavilion lineup to promote creative products to international buyers, with exhibitors from Hong Kong, the Chinese Mainland, Taiwan and Korea, as well as the World of Toys Pavilion featuring selected European exhibitorsThe Toys & Games and Baby Products Fairs continue to feature the popular Brand Name Gallery, bringing together over 380 well-known brands from around the globeAt the Baby Products Fair, the World of Strollers and Gear and ODM Strollers and Gear zones are together hosting approximately 230 exhibitors, with an increase in both exhibitor numbers and fair area compared to last yearThe Hong Kong International Stationery & School Supplies Fair showcases a range of distinctive productsFair websitesHKTDC Hong Kong Toys & Games Fair: hktoyfair.hktdc.comHKTDC Hong Kong Baby Products Fair: hkbabyfair.hktdc.comHong Kong International Stationery & School Supplies Fair: hkstationeryfair.comRegister for free Pop & Play ticket: https://www.hktdc.com/event/hktoyfair/en/pop-playMedia enquiriesHKTDC’s Communications & Public Affairs Department:Katy WongTel: (852) 2584 4524Email: katy.ky.wong@hktdc.orgWinnie KanTel: (852) 2584 4055Email: winnie.wy.kan@hktdc.orgClayton LauwTel: (852) 2584 4472Email: clayton.y.lauw@hktdc.orgHKTDC Newsroom: http://mediaroom.hktdc.com/enAbout HKTDCThe Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on @hktdc and LinkedIn Copyright 2026 ACN Newswire via SeaPRwire.com. All rights reserved. www.acnnewswire.com

MIAMI, FL & ABU DHABI, January 12, 2026 – (ACN Newswire via SeaPRwire.com) - The Argentine Football Association (AFA), reigning FIFA World Cup champions, has teamed with Verofax, its exclusive agentic AI partner, to launch Vamos Argentina, an AI-powered fan experience platform designed to transform Argentina's 900+ million fans into micro-influencers, while promoting brands at a fraction of traditional influencer and social marketing costs.Unveiled at a launch event in Miami, Vamos Argentina introduces a unique Digital Media category that lets fans create branded experiences with secure, templated GenAI-driven images and videos featuring Argentine players and matchday scenes (UGC), and instantly post them to their preferred social platforms.Vamos Argentina unlocks a new brand sponsorship channel as well, giving brands the ability to reach 4 billion sports followers, not through advertising, but through GenAI-driven fan experiences featuring brands and products - powered by AFA’s passionate fan pool and Verofax's unique agentic AI technology.Through Vamos Argentina, fans are incentivised to create AI-driven experiences with selfies, official players, videos and memorabilia, with each post integrating brand assets while the platform ensures compliance, brand safety and consistent sponsor visibility across millions of posts.Transforming Fan Passion into Brand InfluenceLeandro Petersen, Chief Marketing Officer of AFA, said: "Our partnership with Verofax opens a new chapter for AFA. Vamos Argentina is a revolutionary platform for fans worldwide to connect through generative AI experiences and drive international growth. It also creates a powerful sponsorship channel, providing brands with a measurable Return on Ad Spend (ROAS) and a repeatable, scalable way to engage with our global AFA fan base."A new chapter for AFA: Verofax CEO Wassim Merheby, Argentina Head Coach Lionel Scaloni and AFA Marketing Chief Leandro Petersen launching Vamos Argentina in Miami.Wassim Merheby, CEO of Verofax, added: "AFA is pioneering official GenAI experiences as a new channel for brand sponsors. By training AI engines on players, we deliver authentic AI-powered experiences featuring sponsors' brands at a fraction of the cost of traditional approaches. With over 100M AFA followers, 250-500M match viewers and 900M combined player followers, Vamos Argentina offers unprecedented reach and engagement."Targeted, Scalable, and MeasurableLive demos at the launch event showcased how fans can become micro-influencers in seconds. With a single photo, the AI creates immersive moments featuring real players, official kits, AFA backdrops, and branded product placements - ready for instant sharing. Each post carries sponsor branding, amplifying authentic fan-driven content across social networks.Sponsors benefit from guaranteed fan posts per brand campaign, reaching millions of targeted sports followers at unmatched CPM rates compared to traditional influencer marketing. Campaigns are fully managed by Verofax, with gamified fan experiences and incentives such as VIP tickets, signed merchandise, and exclusive meet-and-greets to drive participation and engagement.Opportunities Ahead of World Cup 2026With limited sponsorship slots available, AFA will begin promoting Vamos Argentina packages in January 2026, supported by a global marketing campaign to activate fans worldwide. To learn more about sponsoring AFA's AI-powered fan experiences featuring your brand and products, visit https://afa.verofax.com.About the Argentine Football Association (AFA)The Argentine Football Association (AFA) is the governing body of football in Argentina, overseeing national competitions and representing the country worldwide. Home to the reigning FIFA World Cup champions, AFA commands one of the most passionate fan bases worldwide. Visit www.afa.com.ar.About VerofaxFounded in 2019, Verofax is a leading AI technology company delivering next-generation customer, sponsor and fan engagement solutions. Trusted by Fortune 100 brands including AB InBev, FC Barcelona, Emirates Airlines and Microsoft, Verofax operates in over 50 markets, providing agentic AI experiences and holographic display solutions (Holobox) for interactive engagement. Learn more at www.verofax.com/afa or contact info@verofax.comContactNeha Sharma, neha.sharma@verofax.com, Sadra Azzi, info@verofax.com, Tel: +1 323 304 0626Verofax is social! Follow Verofax on Facebook, LinkedIn, YouTube, Instagram and x.-----Argentine Football Association (AFA) Argentine National Team (La Albiceleste)#Argentina #SeleccionArgentina #VamosArgentina #AFA #Albiceleste #LaAlbiceleste #TodosJuntos #ElijoCreer #CampeonesDelMundo #Scaloneta@afa @afaseleccion Copyright 2026 ACN Newswire via SeaPRwire.com. All rights reserved. www.acnnewswire.com